hi, i'm selina taylor!
(a.k.a. middletaylor)
this part is not important
You might be wondering why "why middletaylor?" Is this information important or does it matter? Not at all. But I'll tell you anyways. When I was young, I was obsessed with a book called The Middle Moffat. It's about the middle child of the Moffat family and she basically had all of my middle child struggles 🙈. Since then, I've made this my whole online personality by having every single display name be "middletaylor." And now I can't (and am unwilling to) escape it.
this part is more important
More about me: I'm a designer that was born in Massachusetts, raised in Hong Kong and Taiwan, and got my Design degree in the Greater Boston area. I've spent a lot of my life moving around due to my parents' vocation, which allowed me to develop a very diverse, adaptable, and efficient way of approaching my creative process.
I fell in love with graphic design and photography in high school when I got my very first MacBook Pro and Canon 60D camera. Through continued education and dedication to the craft, I feel so fortunate that I was able to not only turn my passion into my occupation, but also continue to expand my skillset to many other aspects of creative work, including front-end development, social media strategy, and digital illustration.
what i do
visual design
Implementing graphic design rules and creative visual problem solving to create beautiful and effective solutions.
ui design / front-end development
Using HTML, CSS, and/or various web-building tools to design and develop beautifully functional, seamless, and responsive websites.
digital illustration
Utilizing digital programs and tools to create exciting, balanced, and appealing visual imagery for various mediums.
skills
experience
freelance ui / visual designer
august 2014 – present
I specialize in designing and implementing responsive user interfaces across diverse industries, translating client visions into impactful branding packages that enhance visibility, drive web traffic, and boost sales. My collaborative approach extends to defining marketing strategies, managing project scope, and streamlining documentation processes, resulting in on-time, on-budget deliveries that exceed client expectations and foster repeat business.
ux / ui designer, college creative
Gordon College / november 2020 – october 2022
I successfully designed and developed visually appealing and responsive digital assets, including web pages, ads, and mobile solutions, resulting in increased user satisfaction and website traffic. Additionally, I played a key role in innovating the College's interface design standards, leading cross-functional collaborations for events and campaigns, and ultimately achieving highly successful and impactful outcomes with heightened engagement.
graphic designer, college creative
Gordon College / january 2018– november 2020
Successfully producing high-quality visual assets for diverse marketing needs, I enhanced brand consistency and engagement. By spearheading collaborative efforts with internal and external stakeholders and implementing dynamic digital strategies, I accelerated project timelines and significantly increased audience impressions across various platforms, reinforcing brand identity for Gordon College.