Work: Faithrising Campaign

faith rising fundraising campaign

YEAR

2021

DESCRIPTION

The Faith Rising campaign is Gordon College’s most ambitious and successful fundraising campaign to date. This three-year-long effort required various high-stake deliverables for its launch, continuance, and conclusion. The main goal of these deliverables was to inspire viewers to explore and support Gordon College's student-focused mission.

MY ROLE

+ webpage development
+ creation of all visual assets
+ editorial piece layout design

PROGRAMS

campaign website

The Faith Rising campaign conclusion website acts as a summary report with an interface that aims to provide an engaging and user-friendly experience for stakeholders and visitors interested in exploring and supporting the college's mission.

Because the whole campaign is very student-story-oriented, I wanted to make sure that all photography, visuals and infographics continuously reminded stakeholders and viewers of the various opportunities that were made possible because of their support and donation.

editorial report

Similar to the conclusion site, STILLPOINT, Gordon College's alumni magazine, dedicated their fall 2021 issue to the college's groundbreaking fundraising campaign.

The goal for the editorial report was to convey the same message and overall campaign branding while remaining fresh and engaging with new typography treatment, shift to black and white photography treatment while maintaining a similar layered affect as the website.

PROGRAMS USED:
PHOTOSHOP, INDESIGN

final thoughts

The Faith Rising campaign conclusion was truly the culmination of hard work from our team. With the campaign spanning a few years, there were so many opportunities for creative thinking and problem solving. Throughout the campaign, we were very careful in maintaining the same visual branding and language for all materials, resulting in a very cohesive and well-rounded collection. Because of our team's dedication to detail and maintenance of the brand, I was able to easily create pieces that aligned with the campaign message and make everything impressionable yet fresh.