YEAR
2020
DESCRIPTION
For 50 years, La Vida has inspired people to go out and explore the great outdoors. They wanted a special, representative logo that can translate across multiple mediums for their anniversary celebration.
MY ROLE
+ branding package
+ magazine layout design
+ social media package
The branding for this project was special to work on because, throughout the years of working with La Vida, I have helped them continuously refresh their style. So this anniversary logo was kind of a culmination of all of those updates into a new logo. I wanted the branding to have natural elements and maintain the mountains in La Vida’s original logo.
The anniversary celebration was also an exciting opportunity to create gifts for La Vida’s broader community, including mugs, patches, celebration booklets, t-shirts, etc. This allowed me to make several iterations of the logo to make sure it was translatable throughout all the different mediums.
La Vida also had a special anniversary feature in the magazine, STILLPOINT. The goal of this feature is to allow readers to engage with La Vida’s history and to see how the past 50 years have not only transformed La Vida but also how it has continuously transformed participants and community members through its education program.
The visual goal of the feature was to tie in elements of the 50th-year branding and create layout designs that allow for effective storytelling.
PROGRAMS USED:
PHOTOSHOP, INDESIGN
Alongside the anniversary pieces, La Vida holds an annual giving campaign engaging alumni and community members. La Vida has always had a very grassroots approach to their social media, often utilizing their strong community participation to maintain their social media presence. I, fortunately, had the opportunity to give them some supplemental social media visual assets for their campaign announcement.
One of the most exciting things about this project is the fact that it spanned a full year and that full year was filled with endless opportunities to create and explore how best the celebrate La Vida's 50 year legacy. The La Vida team was a wonderful team to collaborate and dream with and while there were some projects that were a bit out of reach, we were able to create some of the most memorable and exciting La Vida pieces that their larger community will cherish.